Search Engine Optimization

"Search Engine Optimization Using Science - NOT Guesswork"


Ask yourself this…” When I Hire a Search Engine Optimization Expert  –  How Can I Be Sure, That They Know  –  What They Are Doing?…

SEO Should Be Easy Right?


Surely, You Just Give The Search

Engines  Exactly What They Want…


A tweak here,

a little tweak there…


Until They Give You

What YOU Want?


…But, It’s Knowing WHAT the Search Engines REALLY Demand, That Separates The Professionals From The Conmen, Chancers and Second Raters…

So, a simple (but vital) question…


… Where (and from whom) exactly, do these self proclaimed SEO Experts get their information from?

Do they test anything out?

Sadly, many just read other “Guru’s” blogs, blindly swallowing the “facts” as though they were gospel.

Worse still, they may even get their information from Google’s own blogs (a colossal Ministry of smoke and mirrors, red herrings and devious misinformation).

They never think to test these so called facts. It just wouldn’t cross their minds.

Most would not know how to.

Nor would they dare to challenge a big name blogger (even if they had their suspicions).

Why bother anyway?

It’s easier to accept what some “guru” says than to check out things for yourself.

Incredibly, one of the biggest “SEO” information sites on the internet is run not by SEO testers but by JOURNALISTS!

Reporters (rather than sceptical testers), passing on press releases and propoganda from PR companies and Google, without querying  it’s content.


It’s the blind leading the blind!


The internet has made people lazy (especially in SEO) and that’s bad news for you… 

…because the chances are, you’ll get duff information … duff enough to kill your site.

If they are getting their “tips and shortcuts” from lazy guessers, then both you and your website are on the slippery slope. 

I know because it happened to me once. I got pounded into submission by Google, simply because I took lousy advice (see the “About” page).

I listened to so called experts and had my main sites plummet from the top three positions (worldwide) to oblivion for their search terms – never to return (because they were “toxic”).

I learned the hard way that You cannot play Russian Roulette with someone else’s business!



So, what is the alternative?

The Dead Simple, Dead Effective Approach

Discover what the search engines are rewarding RIGHT NOW and duplicate it (for starters).

You CAN have results like these… without the worry of being penalised.

The “Triple S” Method (Safe, Slow & Steady)

Search Engine Optimization Using Science - NOT Guesswork

Here’s How We Do It Differently?

..How does this sound?

Everything you need to know is right in front of you (well nearly everything!).

That’s right… it’s all

Hiding in Plain Sight

 If you look at the search engine results closely enough, you will see patterns emerge (it’s all mathematics).

So why not just measure it?

Just look at what the search engines are rewarding and do the same.

This alone will get you pretty close.

That’s what we do. Look for a common factor and test it to see if it has a bearing on the rankings.

After a while, you get to see what works and what does not.

For instance, if the top ten sites ranking for your keyword have say 873 words on their  home page…

Doesn’t it make sense that your page may need to have a similar figure?

So if you look at say, a couple of thousand factors, don’t you think you may get a good idea of which are being rewarded?


Instead of guessing, why not look at what is working now?

Why not look at all of the things that the top sites have in common?

We get a report like this one below (and that’s real data – NOT guesswork!). 

If Google makes changes to it’s algorithm, it will stick out like a sore thumb in this data!

It’s not black magic. It’s numbers. 

It’s all about the maths.

A search algorithm is just that – a mathematical calculation.

If it was created by mathematics, then it can be analysed and measured by mathematics, yes?

If you can measure things often enough, you can see changes, yes?

If you see big changes, then you have probably spotted an update in the algorithm…

– long before someone gives it a name like Penguin, Panda, Hairy Mammoth or whatever!

So it stands to reason that If you can see what has changed, you can react to those changes, yes?

Just in the same way a coach changes tactics at half time to counter what the opposition team is doing.

The data doesn’t lie…Only people lie

Search Engine Optimization Using Science - NOT Guesswork