Search Engine Optimization

"Search Engine Optimization Using Science - NOT Guesswork"


“…When I Hire a Search Engine Optimization Expert  –  How Can I Be Sure, That They Know  –  What They Are Doing?…

SEO Should Be Easy Right?


Surely, You Just Give The Search

Engines  Exactly What They Want…


A tweak here,

a little tweak there…


Until They Give You

What YOU Want?


…But, It’s Knowing What The Search Engines REALLY Demand, That Separates The Professionals From The Conmen, Chancers and Second Raters…

So, a simple (but vital) question…


… Where (and from whom) exactly, do these self proclaimed SEO Experts get their information from?

Do they test anything out?

Sadly, many just read other blogs, blindly swallowing the “facts” as though they were gospel.

They never think to test these so called facts. It just wouldn’t cross their minds.

Most would not know how to.

Nor would they dare to challenge a big name blogger (even if they had their suspicions).

Why bother anyway?

It’s easier to accept what some “guru” says than to check out things for yourself.

The internet has made people lazy (especially in SEO) and that’s bad news for you… 

…because the chances are, you’ll get duff information … duff enough to kill your site. 

 It’s the blind leading the blind!


If they are getting their “tips and shortcuts” from lazy guessers, then both you and your website are on the slippery slope. 

I know because it happened to me. I got hammered (and I don’t mean drinking!).

I listened to so called experts and ended up having my main sites crash from the top three to oblivion for their search terms – never to return (because they were “toxic”).

The Dead Simple, Dead Effective Approach

Discover what is being rewarded and duplicate it (for starters).

Here’s How We Do It Differently?

..How does this sound?

Everything you need to know is right in front of you (well nearly everything!).

If you look at the search engine results closely enough, you will see patterns emerge (it’s all mathematics).

So why not just measure it?

Just look at what the search engines are rewarding and do the same.

This alone will get you pretty close.

That’s what we do. Look for a common factor and test it to see if it has a bearing on the rankings.

After a while, you get to see what works and what does not.

For instance, if the top ten sites ranking for your keyword have say 873 words on their  home page…

Doesn’t it make sense that your page may need to have a similar figure?

So if you look at say, six hundred factors, don’t you think you may get a good idea of what is being rewarded?


Instead of guessing, why not look at what is working now?

Why not look at all of the things that the top sites have in common?

We get a report like this one below (and that’s real data – NOT guesswork!).