Small Business Websites

Small Business Websites That Look Great On Phones, Tablets, Laptops & Desktops And Get You Clients!

Here’s What You Will Get…

You can have anything you want.

1/ You can have a site designed from scratch.

or

2/ A site based on the sample layouts (see the menu under “websites”). 

In other words, you can pick and choose bits that you like from other designs and have them added to yours. 

Responsive Site - Adapt To Desktop, Tablet Or Mobile Devices

Reacts instinctively. Seamlessly adjusts the site to the size of the device that the visitor is using.

No more squinting at tiny mobile screens. ⇒ Responsive

Fast Loading Website

The internet is all about “user experience” The faster a site loads, the better the experience. 

If a visitor has to wait several seconds to view a site, the chances are they will hit the “back” button and go elsewhere (and you will not even know). ⇒ Fast Loading Websites

Search Engine Friendly - For Both Mobile & Desktop Search

Although Google only has one set of search results – it’s the mobile friendly version that is looked at first. You must have a site that works well on mobile

Sites are given on-page optimisation and configured to do well in search results using information from our SEO test sites ⇒ Search Engine Friendly

Advanced Visitor Tracking - Full "Visitor Bloodhound" Integration

Imagine looking over the shoulder of your site visitors…

Witnessing every mouse movement and click they make.

Well, now you near enough can with this advanced visitor tracking. ⇒ Advanced Website Visitor Tracking

Packed With Security Features

Sadly, hacking is a daily fact of life. You cannot think your site is “not worth hacking”.

We assume that someone is trying to get in every minute of the day so we take as many steps as possible to prevent it.⇒ Packed With Security Features

Owner Friendly - Do Your Own Updates (Training) At No Cost.

No paying a designer to make updates. You can edit them yourself.

You can add extra pages, images or videos as well as revising the existing site (just don’t mess with the SEO!).  Update your own site

Blog / News Updates

You can either have your whole site as a blog or we can give you a site with static pages and a separate blog built in. Just tell us what you want..⇒ Blog and news updates…

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Programmed (scheduled) Updating.

You can add blog posts or articles (any new content) in batches and then dripfeed them out over time.

Just set the scheduler to publish them when you want. ⇒ Programmed (scheduled) Updating

Advanced Optimisation (Split Testing) Built In

Every top marketer does split testing. By testing the performance of one page against another you can see which on performs better.

I’ve seen one page get FIVE TIMES the response (from the same number of visitors) after a simple change in copy and layout ⇒ Split testing for better results…

Responsive - Adapts To Desktop, Laptop, Tablet Or Mobile Devices

Web design compared to say a few years ago, is a bit of a nightmare.

In the old days, we designed one website which was a standard size because everybody was looking at it on a desktop computer.

It was very easy to lay out our web page according to our design.

Nowadays the whole web design scenario has changed.

People are looking at the web on a myriad of different devices. There are numerous screen sizes, meaning web designers have to come up with a solution where the web page displays for each and every one.

A while ago, people setup mobile only pages and redirected any visitor with a mobile phone to these separate web pages.

This however is now outdated and has been replaced by another approach called responsive design.

What is responsive design?

Basically, it’s a website that adjusts itself to what size screen it is being viewed on. On the surface this looks great. You have a website design that as their name suggests, responds to what ever size screen the user is looking at.

In reality, this causes all sorts of problems for website designers. What looks good on a laptop or PC can be unreadable on a small tablet or telephone.

At least 3 Separate Design Layouts

Nowadays, we effectively have to design three different web pages (large screen, medium screen and telephone sized screen).

We have to use separate measurements and styles for the same layout so it looks acceptable on each sized screen.

Websites (obviously) have code to tell your browser how to display them.

Different layout styles for different sized screens

Often these instructions are contained within something called a stylesheet. With a resonsive website, you can have at least three and possibly more, to display on different devices.

For example a headline on a desktop or large tablet may be fine at say, a font size of forty pixels. This however, will probably look horrible on a smaller smartphone. Hence the need for different layout instructions in separate stylesheets.

Built into the website are things called a break points, which tells the person’s browser to display whichever style is best for the size of screen they are using.

How we yearn for the old days when on only had to design one layout. 🙂

Google wants mobile friendly sites.

Google however, now runs two search indexes, mobile and desktop. Preference is given to the mobile one.

This means that first and foremost, your site has to pass their mobile friendly criteria before being ranked in the desktop search.

If your site is not mobile friendly, it will adversly affect your desktop rankings as well. You don’t have a choice.

Advanced Tracking - Full Visitor Bloodhound Integration

The real advantage of a website of over say, newspaper or print adverts is that they can be instantly changed and updated.

In of the good old days, if Yellow Pages got your advert wrong then it was wrong for a whole 12 months and there was nothing you could do about it.

Make instant changes

With a website, you can make instant changes which is fantastic for optimisation and increasing conversions from that site.

Most people have heard of and no doubt use Google analytics, which is an incredibly complex data tool.

There are however, some other a little gems that’s not many people know about.

Visitor Heat Maps from Visitor Bloodhound.

A heat map collects data according to and where a mouse has travelled across a web page and clicked on a link.

This is known as “eye tracking”

It then amalgamates these points to show clusters on a website. After a short while, we can see where most of the ” action” is taking place. It normally uses bright colours such as red, yellow and orange (see image) to designate the areas that have the most attention.

This is why they are known as heat maps. The areas where the most red or orange are the hotspots.

This allows us to see what is the most popular content on that page.

How do you use it?

For instance are people trying to click on an image that has no link in it? The obvious conclusion from that is to put a link to the page inside that image.

You may find people only scroll a third of the way down a page. This means that you should move your most important content right to the top where people see it first of all.

https://www.laboratorytestedseo.com/wp-admin/post.php?post=195&action=edit#

See the image above?

Notice how a lot of the “action” takes place on the images and image descriptions?

Visitor bloodhound takes the process of much further.

As well as creating the heat maps of visitors movements, it also makes a video recording of every single real visit to that site. It records…

  • what device they were using
  • what a screen resolution
  • which operating system
  • which IP address they are visiting from
  • how long they are on the site.
  • Which pages they visited.
  • Which links they clicked on.

It records the mouse movements for the duration of a visit. You can see where they scrolled on the page.

It will also tell you what a link page clicked on. If they follow a link to a new page it starts a new video for that page visit.

It’s as though you are sat behind them when they are visiting your site and you can see every move they are making with their mouse.

You not only see how long can they were on your site but more importantly, what they actually looked at once they were there. This is crucial information.

It allows you to things to your site or rearrange the page to increase your conversions.

Fast Loading Websites

Despite what many people say, the loading speed of a website is not currently a DIRECT search engine ranking factor (the reason we know that is because our test results show it). This however, could change in an instant.

It is however, a very important USER EXPERIENCE factor.

We feel it’s imperative to have a site that loads as fast as possible.

This is simply because people expect and demand this nowadays. No one wants to sit around watching a logo spinning in the middle of page whilst it takes umpteen seconds to load up.

People demand a site whose pages load as quickly as possible.

We have seen studies from huge companies like Amazon. They calculated a loss of business in millions of pounds or dollars (sales lost) for each 10th of a second that the website fails to load.

The most important thing about page loading speed is the user experience. If they click on a link they expect to go to the page as soon as possible.

We try our utmost to achieve this even though it is not director ranking signal at the moment. There are various ways of achieving this (see our WordPress loading speed service).

Fast hosting is vital plus a lot of behind the scenes work to make sure pages load as fast as possible.

This is particularly desirable when dealing with the CMS (content management systems – “edit yourself”) platforms such as WordPress.

https://www.laboratorytestedseo.com/wp-admin/post.php?post=195&action=edit#

Here’s a speed report for this site (on a day when everything like servers etc were running well)

One of the worst offenders for slowing down the loading of the web page are embedded videos, particularly from Youtube.

Amazingly, a simple embed of a Youtube video can add over 2 seconds to the loading speed of the page and add about half a megabyte of bloat to the page.

It will also want to request a lot more headers, which means the website requests a lot more information before loading the page.

All of these things add up to make the page and much slower to load.

There are ways of reducing this, again by back end coding and we try do this and whenever possible.

It really comes down to how valuable the video is compared to the loading speed, so in essence it’s a tradeoff.

Owner Friendly - Do Your Own Editing & Updates (Full Training Given).

I am sure that we’ve all been through this at some stage in our careers…

trying to get changes to the site done quickly

I have and I know it drove me nuts at the time.

There is nothing worse than wanting to make instant changes to your site (for instance, a change on a price list or the announcement of an up and coming event) and then are not being able to contact your web designer to make those changes.

Our web sites have a full owner editing suite built in. This means all that the owner has to do is to log in to the site and use a simple interface, very similar to Microsoft Word.

You can make whatever changes you need to make to your site and then and republish.

On a selfish note, this makes life a lot easier for us to as we do not have to keep logging into clients sites to make tiny changes.

If you can edit a simple word processing document, then you can edit your site.

We also provide free training videos to simply explain how you can do this.

Let’s face it, all of us have struggled at some point and often if we see it demonstrated in front of us it is much easier to carry out ourselves afterwards.

Packed With Security Features

 Sadly, nowadays website hacking is a fact of life.

We could show you security logs that will show tens, hundreds or even thousands of attempted attacks over short period of time to sites.

Despite what you may read, some security systems are worse than useless.

Most don’t stop…

“Exploits” (very nasty).

One particularly nasty way of hacking a site is to use something called an “exploit”.

It’s a two part process.

Firstly, they scan the Internet in general (rather than your particular site) looking for sites with known vulnerabilities.

“The Dark Web” –  Hackers’ marketplace

Secondly, they visit at certain site on what is known as the dark web (which we are not revealing!) and download the appropriate exploit for that vulnerability on your site.

They then upload that piece of code through something like an e-mail form or other contact box or a comment section on a blog and next thing you know, your site has been hacked!

Many Security Systems do not deal with this problem.

The systems we use scan and look for patterns associated with exploit hacks.

The moment someone (or something like a malicious bot) tries to get into your site, these systems block it out.

We also set up systems to protect from what is known as brute force attacks and also unauthorized logins to your editing section.

Regular Automatic Site Back Ups

If something goes wrong for whatever reason you need to get your hands on a copy of your site as soon as possible.

Regular back ups mean that you have a very recent copy available any time you need it.

 

Blog / News

Every site has a blog / latest news as standard. Apart from keeping people up to date with your activities, it’s also a great way to get highly (SEO) optimised content on to your site without messing up the page layout.

Programmed, Automatic (scheduled) Updating

Ideally, you want to have fresh or freshly updated content on your website on a regular basis.

Let’s face it, this can be a pain sometimes.

Our websites have a feature built in that allows you to load several articles at once and then schedule the publication of them.

In other words you could load 10 articles on to the site and then set them to be published at for argument’s sake, weekly over the next 10 weeks.

This frees up your time enormously and can make life a lot easier.

As far as the search engines are concerned, your site is giving people what they want because it is constantly adding new things to it.

For instance, if you are using a writing service, you could purchase 10 articles.

You could then spend one session loading all of these articles into your site and then set the scheduling to drip feed these out. This would be much easier than having to login once a week for 10 weeks and add an article each time.

Advanced Optimisation (Split Testing) Built In

Don’t you just love it when some of “expert” gives an opinion on an advert?

In most cases they will be completely clueless and are basing their assessment on guesswork, arrogance or ignorance.

No testing or evidence – a sure way to fail.

The only way you can find out whether an advert or webpage works works or not is to test it against another one.

This is a lot easier with websites because you can introduce what is known as split testing.

This means rotating web pages (showing different versions of a page on a rotation basis) and seeing which one produces the best results.

This is optional and can be built into your website enable split testing.

We would recommend this virtually every time.

We have personally seen differences in response to the same web page (with slight variations) that have varied between 4.5% and a staggering 22.1%!

But that’s almost five times the response from a more or less the same web page.

That’s five times more calls or sales for the same outlay!

The only way you would find this out is to split test versions of that page